Burger King Essay Example | Topics and Well Written Essays - 1500 words

Burger King - Essay Example With the help of these marketing communication techniques a product can be expansively marketed and product consciousness may be generated amongst the public regarding the various aspects with regard to the product (Laitenen, 2009). The above mentioned tools may be used in segregation, but an organisation can get superlative advantage when these tools are used in a unified way to create impact among the target customers. Messages can be customer oriented or it may be related with the product but the basic underlining principle should be how to convey or deliver the message in the effective most way. Media may be further alienated into six chief classes’ print, outdoor, broadcast, in-store and other media class. Each class has a distinct media type, for example broadcast includes radio and television whereas print class has newspapers and magazines. The combination of the three elements i.e. the messages, the media and the tools is termed as integrated marketing communication ( IMC) (Laitenen, 2009). Planning for the promotion is an indispensable management activity and it should therefore be developed within an appropriate framework. Marketing communication planning framework certifies the provision of a visual guide among different elements. This plan is based on the basis of gathering of relevant information (Laitenen, 2009). The prominent factors that must be incorporated in the market communication plan are the context analysis which deals with defining an opportunity or problem. It identifies the opportunities which are available in the market segment. In the promotional objective tool, the object should be pragmatic in approach. The final end should however be in inducing the customers in buying the product. Corporate objective implies to the business area where the business unit should tend to function. Through promotional strategy the distinct marketing communication techniques are identified and subsequently selected. The three P’s strateg y of marketing communication is pull, push and profile. Pull strategy mainly focuses on the consumers and the basic goal is to induce them to procure the product. For the push strategy, the prospects are the channel intermediaries. A profile strategy emphasises on the brand development (Laitenen, 2009). Budget is concerned with the opportunities and precincts of the thriving marketing communication plan. It considers the monetary aspect of the concern. Schedules are the determining factors of time that may be a determinant in attaining the organisational objective (Laitenen, 2009). The communication process is followed by scrutinising the entire plan. It measures the level to which the target has been achieved. Control and evaluation is thus the most important factor to judge the efficiency of the executed project (Laitenen, 2009). Marketing Communication Planning Framework Source: (Laitenen, 2009). Situation Analysis Burger King has been lacking behind when being compared to McDona ld’s and Subway due to their declining sales figure which were disappointing. It was facing sturdy competition from its competitors who were reaching peaks in terms of gratifying their prospect customers. It had been observed by the analysts that that latest campaigns of Burger King focused on the

Describe the concept of professionalism, responsibilty, and Research Proposal

Describe the concept of professionalism, responsibilty, and accountability of the nurse as a RESEARCHER - Research Proposal Example How new techniques, methods, strategies and other innovative aspects of nursing, could be gradually enforced into patient -tending profession in order to provide them with the levels and standards of personal attention and medication that they may be needing. 5. How research could enhance nursing efficiencies and contribute to a healthier, happier and harmonious social and community setting with enhanced benefits for all - the leaders, promoters, providers, patients and their careers and surrogates. It is seen that the system which was developed in the 1970's as a teaching tool has now transformed into a major decision making and authoritative source for the practice of nursing. In the application of Neurman's Model, it is believed that there are mainly three stress causing aspects that may emanate from "intra personal, inter personal" or "extra personal" reactions to environmental stress. (Andrist, Nicholas & Wolf, 2006, p.245). In the context of nursing research, it is believed that introduction of new techniques or processes of heath care or introduction of new medication or interventions may provoke such reactions among patients, especially the older ones. This would in turn test the professionalism, responsibility and accountability of health care providers. However by use of Nueman's model there are benefits to be derived It propagates a system model propagated for optimum patient welfare and delivery of maximum beneficial health services. In the context of nursing research, this model believes that good health, sense of well being and integrated fitness are fundamental to the teaching of nursing student education. Para.2. Translating nursing research into action: Research entails pursuit of knowledge and understanding to be translated into action for the betterment of patients and careers. Research in the context of